We’ve generated millions and millions of dollars spent millions and millions of dollars. And we’ve learned a lot and we work a lot of hours, and so that means we’re spending time in the data and with our clients learning tons of information. And so, we found out that there are only three things that matter here.

Number one is testing new keywords, what we should highlight there is the word new, new keywords. Number two, optimizing bids, making sure that we’re optimizing those bids, on a consistent basis. And number three, measuring results because really there’s no point to anything in life if you’re not measuring the outcome.